I am going to stick with mostly stocking stuffer ideas for men. I have a difficult time finding things on Etsy that I think my husband would want. He doesn't wear cuff links, he doesn't wear artsy t-shirts, he doesn't hang up his own artwork, he isn't a musician, etc. He's a smart technological guy, yet isn't a real geek. :P
My husband likes coffee and tea, he likes comfy pajama pants, he likes soap, and on a cold day, he likes being warm. He likes small technological things, but hardly buys anything for himself. He is very frugal. So buying for him is not always easy, he often doesn't really want much. My husband is a vegetarian but I added in the BBQ spice rub because I bet it's really good on veggies on the grill too!